Brand Naming, Story, design & Development, Styling & Creative direction, product design and social media planning
Pelukan Benang
Fashion Collection
Pelukan Benang is lifestyle fashion collection born out of a whimsical tale of two. The two person met and decided to have a little adventure sharing a perspective of fashion made by the local Indonesian Atelier with designs that are highly influenced by the fusion of minimalism and surprise elements.
Classic
Indonesian pride
warm
WHY PELUKAN BENANG?
“Pelukan” means Hug and “Benang” means Threads, together we have The Hugs of Threads. We wanted something warm, because wearing clothes keeps us warm, simple as that.
And then we go a little deeper into what comes together to keep us warm. That’s when we realised that every clothes consist of millions of threads put together. So there you go - Pelukan Benang.
Social Media Planning
We took care of the 1st campaign media planning for Pelukan Benang to stay on brand and as per collection theme.
A little behind the scenes
We plan all the designs before sending it out for material sourcing and sample production.
Shoutout to the people behind the production of this project:
Co-founder: Tiffany W. Jo
Photographer: Gilbert Ganda
A NOTE.
Our works for Pelukan Benang ends here. Other items, may or may not have been done by us.
As a principle, we like to give our clients freedom, to pick the best way to handle their brand and grow comfortably at their own pace.
We are here as long as our client needed us, but we ensure that they are still in touch with their brands at all times.
We are proud to say that every change is possible because of our clients, while we are the great supporter, always.
