Brand Story, design & conceptualisation
Fashion Donor
When Fashion is Named “Selfless Indulgence”
As the founder with medical background and a passion for fashion, Chase hopes to build a community that consumes fashion with the awareness of helping the bigger community. DONORS is a luxury fashion movement that cares about creating a life for children of Africa. Each consumption of fashion item translates into infant formulas, vaccines for the little ones.
A modern symbol of selfless indulgence, inspired by the Rod of Caduceus and Rod of Asclepius, which carry the weight of commerce, healing and medicine respectively in the Greek mythology.
At the core of the symbol lies two rings flanking the wings of Caduceus, epitomising the ascent of indulgence through commerce. The rod, of which the rings are attached to, illustrates the modern rod of Asclepius, where the snake is substituted with two rings to highlight the value of humanity, a value Donors staunchly believed to be in the core of all human beings. The outer ring serves as a shield for the inner ring, showing how ones could put others before themselves in life.
With the wings complementing the rod, this symbol stands for the perfect marriage between selflessness and indulgence, medicine and fashion. Deep in the symbol lies the key to self-actualisation, the one true form of indulgence.
Warm
Futuristic
Professional
Fashionable
Medical
Web Design & Elements
A clean organisational, warm and professional site for DONORS.
A Note.
Our works for Donors ends here. Other items, may or may not have been done by us.
As a principle, we like to give our clients freedom, to pick the best way to handle their brand and grow comfortably at their own pace.
We are here as long as our client needed us, but we ensure that they are still in touch with their brands at all times.
We are proud to say that every change is possible because of our clients, while we are the great supporter, always.
